socialmedian: Shoestring marketing for start-ups

User-submitted headlines for this story

Clip

Shoestring marketing for start-ups

Source: VentureBeat

Nov 02, 2009

Summary

(Editor’s note: Serial entrepreneur Scott Olson is president of MindLink Marketing. He contributed this column to VentureBeat.)

In a startup, there is no more precious commodity than capital. It’s hard to come by and easily burned – and marketing budgets can quickly become one of the biggest line items.

It doesn’t have to be that way, though.

There are more cost effective and free marketing tools than ever, letting companies get a lot more marketing bang for their buck. Here are some ways to accomplish three of your most critical marketing tasks without breaking the bank.

Create a killer website – For companies just getting started, it’s important to balance the desire to have a professional web presence with the costs associated with bringing in a professional developer. By using a trio of low cost tools, though, you can save thousands of dollars.

If a blog is part of your roadmap, consider creating your initial website using WordPress. This tool (along with Blogger) is one of the most well-known blog-creation destinations online. It’s flexible and has a wide use

...Read the full article

Comments (0)

Add Your Comment