If you’re following business trends with any level of interest at all, you’ll have noticed how many opportunities there are to outsource your business processes. SEO is no exception. We are bombarded daily with the promise of more for less: outsource your SEO for a third of the in-house cost or even less, we are told.

But what are the pros and cons to outsourcing a critical online business process like SEO to a remote company thousands of miles away? If you can do your SEO for a third of the cost then you’re saving money. But how much are you really saving, and  what are you giving up in return?

First of all let’s take a very quick look at what’s involved in the process of SEO:

• Competitive analysis (looking at the competition online to see how good they are, and how much work is needed to get in front of them)


• Keyword research to ensure that you’re being searched for the most relevant keywords for your business


• Tag and title optimization


• SEO copywriting

If you look at the example below, which is an actual email I