socialmedian: Why You Should Read “I Need a Killer Press Release”

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Why You Should Read “I Need a Killer Press Release”

Source: Small Business Trends

Nov 02, 2009

Summary

Earlier this year I was honored to be asked by one of the Small Business Trends experts to write a foreword for her upcoming book.

Janet Meiners Thaeler’s book, “I Need a Killer Press Release – Now What???” , is now on the shelves.

When Janet, who is well-known in social media circles and is the blog evangelist for OrangeSoda, told me she was writing a book specifically with tips about press releases, I was intrigued.

You see, I believe in the power of press releases, especially online press releases.

Press releases are one of the great “levelers.” They level the playing field for small businesses, allowing you to take control of getting your important news out to the world.

You are no longer dependent on PR firms — not that I am denigrating PR firms. Not at all. I very much respect PR professionals. But it’s a fact of life that many small businesses cannot afford PR firms. With an online press release, as long as you are willing to take some time to educate yourself and do some legwork, you too can get access to effective PR.

Here are 5 reasons to read I Need