A few weeks back, I met with Ícaro Moyano, in Tuenti’s Euro-chic offices – free drinks, comfy sofas, and game room included. I had just had lunch with a friend, who doesn’t have a lot of knowledge about the Web. However, as I mentioned Tuenti in passing, she lit up. “Oh, Tuenti? I know Tuenti? My daughter spends hours online on Tuenti”. Her daughter is 15 and Tuenti is without a doubt, the social network on the tip of every Spanish youth’s tongue. If you’re 15-25 in Spain, you and you’re social life reside and play in Tuenti. Facebook is for the slightly older crowd (sorry Mark!).
Tuenti is a Spanish grown start-up that’s seen exponential growth. Note I haven’t said successfully. I believe they have yet to reach that point. But they appear to be on their way.
Interestingly, Tuenti tells me that they have hardly been mentined in the English-language international press. But that may not last.
Last August, Comscore reported a change in the numbers, and Tuenti surpassed Google and Facebook combined in pageviews (not unique visitors, of course) in Spain. Here’s th