socialmedian: Peter Fincham: ITV's reluctant hero?

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Source: The Guardian

Nov 02, 2009

Summary

A new-look schedule has delivered the broadcaster a ratings boost, while its website has enjoyed a productive year, however, its director of programmes is still cagey on the future

Peter Fincham has perfected the art of sidestepping awkward questions. Everyone wants to know if ITV's director of television will quit to become Channel 4's chief executive, or if he could be handed the top job at ITV. The positions are vacant, and Fincham is among the favourites for both. Even Michael Winner, currently filming a reality series for ITV, has used his Sunday Times restaurant column to fret that Fincham may not be in his current job for long. What reassurances can Fincham offer his new star? "I'm touched by his concern," he says. "I would say I've only been here for 18 months. In terms of drama, 18 months is nothing."

The programmes he has commissioned are only just airing, he points out. The first – the Robbie Coltrane vehicle Murderland – looks like a hit, beating Sir David Attenborough's Life on BBC1 into second place with more than 6 million viewers, and there is m

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