socialmedian: ABMs Whitepaper: How to Leverage Web 2.0 for B2B Media

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ABMs Whitepaper: How to Leverage Web 2.0 for B2B Media – Ideas & Best Practices

Submitted by Hemartin from blog

Nov 02, 2009

Summary

published by the Media Marketing Committee, American Business Media

Quote:
"This whitepaper offers guidance for B2B media executives who must evaluate social
media and Web 2.0 initiatives for their companies. It’s designed to be especially useful
for executives not familiar with many aspects of Web 2.0, as well as marketers who
want to leverage Web 2.0 tactics as part of their campaigns. The whitepaper provides:

- A brief look at research that summarizes current usage and perceptions of Web
2.0 tactics and technologies among ABM member companies
- An analysis of Web 2.0 tactics and technologies that includes descriptions, goals,
challenges, barriers, cost levels and examples
- A glossary of Web 2.0 terminology ..."
Download Whitepaper (in English, 39 pg., PDF)

Wie B2B-Medien und Mediadienstleister Social Media + Web 2.0 für sich nutzen können - Ideen und Best Practices

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