This article originally appeared at Search Engine Guide, where Jennifer serves as Editor-in-Chief.
In the world of small business and social media, we’re seeing a massive migration to company Facebook Pages. It’s no wonder, they offer amazing functionality at practically no cost and they give businesses a chance to connect with the more than 300 million people who have already flocked to Facebook. There’s amazing viral potential involved with Facebook pages and it provides companies an easy way to reap the benefits of photos, videos, discussion forums, micro-blogging and pretty much every other form of social media in one neat little package.
But there’s a problem.
They’re NOT easy to set up.
Those of us in the industry might scoff at that statement. After all, you just head over to Facebook, start a page, slap a logo on it and get going. Sure, if all you want is yet another brochure for your site on the web. If you’re actually looking to take advantage of the features Facebook offers, it’s a whole other story. In fact, I spent a few hours last weekend watching