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Dan Schawbel - Gen Y Expert RSS feed: Personal Branding Interview: Susan Gunelius
Source: Your Brand, LLC Forums
Nov 01, 2009


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My RSS Feed is a Thinker and blog is #1 for online personal brand thoughts. Dan Schawbel is Gen Y and geared to Gen Y personal brand, but you will benefit regardless of generation. He has Just Posted the Following on his blog:





Today, I spoke to Susan Gunelius, who is the President & CEO of Keysplash Creative.* She is also the author of Building Brand Value The Playboy Way and Harry Potter: The Story of a Global Business Phenomenon.* In this interview, Susan talks to us about branding lessons that she’s learned from two mega brands (Harry Potter and Playboy), the future of media and a lot of branding concepts that work.



What branding lessons can we learn from Playboy and Harry Potter?



I think the biggest similarity between the Playboy and Harry Potter brands is the importance of having a brand champion and brand guardian at the helm. Both Playboy and Harry Potter have two of the strongest brand champions and advocates leading the way — Hugh Hefner and J.K. Rowling. Both resolutely defend their brands just as much as they promote them.



Second, there is no doub
...Read the full article

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