Michael E. Gerber is the famous author of "The E Myth Revisited: Why Most Small Businesses Don't Work And What To Do About It" plus other E Myth books.
Michael Gerber is also one of the 54 top business brains invited to join the faculty of the League of Extraordinary Minds which has taken the "advice for small businesses" market by storm.
The E Myth Revisited is one of the few books I regard as a must read for every owner of a small business despite the fact that I think the writing style is bad and in some ways, the book is a huge advert for his old business coaching organisation, E Myth Worldwide.
So why is The E Myth Revisited so important, almost in spite of itself?
Because the E Myth Revisited shows every clearly why so many businesses struggle.
They start for the wrong reason and the owner or entrepreneur isn't thinking about building a business.
Start up businesses often start when the entrepreneur has what Michael Gerber calls an "entrepreneurial ... read more