socialmedian: Emap Will Raise The Paywall In Next Few Weeks

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Emap Will Raise The Paywall In Next Few Weeks

Source: paidContent:UK

Nov 01, 2009

Summary

B2B magazine publisher Emap will convert all its websites from free to pay-for, starting in the next few weeks.

CEO David Gilbertson told us in an interview that all websites in the Inform division (19 business magazines including Construction News, Retail Week and Drapers) will stop giving away free news and instead start bundling web access in with subscription packages. There’s no exact timeframe, though the process has been one year in the making. Retail Week will start on November 13.

This is another about-turn for Emap, which has previously done paid content. It was only last November that Gilbertson said he would phase out pay walls, which were worn by two thirds of Inform’s sites. Then in June Emap announced an end to free content and an embrace of paid.

“We’ve had a free-to-air approach with our (websites) in the last 12 months and our view is that B2B success is based on distinctiveness—and a highly targeted audience, they will pay for that content,” Gilbertson told paidContent:UK. “So we’re moving

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