socialmedian: 5 O’Clock Roundup: Sony still failing, Google jumps comparison ad train,

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5 O’Clock Roundup: Sony still failing, Google jumps comparison ad train,

Source: VentureBeat

Oct 31, 2009

Summary

Sony posted its fourth consecutive loss, but consumer electronics in general is turning around – Sony lost $289 million last quarter, compared to almost the same amount in profits last year. The company has already eliminated 16,000 jobs and closed eight factories, but the deep cuts weren’t enough.

Yet investors feel the sectors results are overall good. Samsung tripled its profits to a record $3.14 billion, while much smaller Panasonic reported $67 million in net profit. The New York Times says Samsung utilized new display panel technologies and better marketing to grab market share away from Sony and Panasonic.

Google introduces AdWords Comparison Ads – It looks like Google is trying to steal Reply’s business by letting users of its search engine qualify themselves to realtors and car sellers right in the middle of an ad. Google is currently testing Comparison ads in a few U.S. states with a limited set of mortgage and refinancing advertisers.

Kids forced to love Bing, sing about it — Microsoft took over a middle school in Pennsylvania and arranged to have the

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