socialmedian: Advertisements A journey through the history of time

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Advertisements A journey through the history of time

Submitted by Motown Terri from blog

Oct 31, 2009

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Author : Worldwide Advertising

In a recent survey report it has been found that 50% of the purchase done by consumers is based upon impulses Now if we go to question as to what is impulse shopping we will find out that impulse shopping is nothing but shopping under the influence of advertisement Such finding very clearly justifies the huge amount of money spent by investors on media marketing and advertising

The most traditional methods of advertising products and services is perhaps through the print media Print advertising lacks the gloss factor that electronic media provides but in a country like India where the electronic media only manages to reach just about 30% of the total population print advertising has a reach almost double that amount

Another traditional method of advertisement that has once again come back in the market in the recent past is radio advertising The advantage of radio advertising is that this medium is not technology dependent neither it is a costly investment Unlike print media it does not require any literally knowledge ...Read the full article

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