How often do you see ads just like this one on your facebook? I know I see these ads over and over among others so often.

What is Banner Blindness?

Banner blindness on facebook ads is when an ad such as the one above is just ignored simply due to the fact that it has been seen so many times before by the same demographic.

Ads that once worked amazingly well (as I’m sure this ad did – although I never personally ran it) loses it’s effectiveness all together.

Banner blindness can set in rather fast on Facebook. I’ve seen ads move from profitable to unprofitable in a single day by not implementing the correct protocols (featured below). This happens especially fast when targeting smaller numbers of people.

Overcoming Banner Blindness

Overcoming this banner blindness is a huge struggle as a facebook advertiser, specially when you’re generating high volume ads.

To overcome Banner blindness, my team has tried numerous techniques. Here are a couple techniques that can help you to overcome this banner blindness and increase your facebook ads profitability.

• Put a border aroun