socialmedian: Ding-Dong, SEO and PageRank Are Dead

User-submitted headlines for this story

Clips

Submitted by Louisgray from Google Reader

Oct 30, 2009

Summary

Even as users still question whether real-time is just a passing fad or a really transforming path, I think the future is clear: real-time’s most impact will be on search.

And Google is showing up signs of distress.

First they tried to buy Twitter. That was the best move they could’ve tried. Unfortunately its founders were not impressed and really believed in their company. Reportedly they said they wouldn’t sell for a billion dollars.

Google could just scoff and carry on, right? Wrong. They need real-time because that’s where search is moving.

In the past (like in the late last century) people would look for content using keywords that were present on pages. Google designed and optimized ways for people to reach those pages based on those keywords.

Today, people ask their followers or search for mentions of those keywords on the Twitter firehose. SEO is now effectively word of mouth. Social Search is here.

It’s a whole different game, and the problem is that Google’s livelihood is at stake here.

Sure, they got all these other products like Gmail and Maps, but sea

...Read the full article

Comments (0)

Add Your Comment