Few companies put as much effort into customer service as they do into member acquisition. However, in order to retain members, community-driven startups need to be conscious of the entire customer experience. No stranger to support techniques, Zendesk CEO Mikkel Svanne spends most of his time perfecting the end-user experience for his clients. Best known for its web-based help desk services, Zendesk launched in 2008 and even then ReadWriteWeb gave the company a favorable review. In 2009, Zendesk continues to establish itself as a great alternative to the traditional call center experience. Svanne offers some helpful tips for our ReadWriteStart readers.
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Says Svanne, "The good news for businesses starting out today is that the web offers a whole host of easy, affordable tools that can help to ensure businesses have a meaningful dialogue [with their customers]." Some of those tools include:
1. Web-hosted Solutions: Rather than investing in an in-house legacy customer support service, Svanne advises startups to consider a web-based help desk product to el