socialmedian: Increasing Online Sales: Simple Usability Problems To Avoid

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Increasing Online Sales: Simple Usability Problems To Avoid

Source: Delicious hotlist

Oct 30, 2009

Summary

When designing an online store, you have to consider many different types of customers: repeat customers, first-timers, people in a rush, etc. One thing that would help all of them is optimum usability. You can achieve this in a variety of ways, starting with eliminating the most common usability problems from your website. Fixing any one of the following eight common usability problems will get you started on the path to usability and user-experience heaven and, ultimately, more sales.

1. Hidden Search Box

A solid information architecture can do wonders for people who enjoy browsing, but some customers just want to find what they’re looking for, buy it and get out. These people are search dominant, and as soon as they land on your website, they will start searching. And if they can’t find your search box, they will leave. As simple as that.

A great example of a prominent search box is the one on Overstock.com. It is the second thing I notice on the home page because of its size, proximity to the top and dominant red border.

Imagine stopping

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