socialmedian: 5 Things All Page and Brand Managers Should Know About Facebook’s Recent Updates

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5 Things All Page and Brand Managers Should Know About Facebook’s Recent Updates

Source: Inside Facebook

Oct 30, 2009

Summary

Yesterday, Facebook made a slew of product roadmap announcements at the Facebook Developer Garage at its headquarters in Palo Alto. In addition to the recent updates to the News Feed, this means significant changes are happening across the Facebook ecosystem that marketers and brands need to be aware of and account for in their products and strategies.

Here are 5 of the most important implications of the changes that Facebook has announced in the last week:

1) News Feed distribution to all fans is no longer guaranteed

With the previous version of the News Feed, all content shared by a user’s friends or Pages they’re a fan of appeared in the stream by default. In the current News Feed, an algorithm determines what appears for each user. This means that no longer is simply publishing content sufficient to guarantee exposure to all your fans – instead, Page owners will need to optimize the content they publish for maximum News Feed distribution (”News Feed Optimization,” as we like to call it).

So, how does Facebook decide which updates to show? When the News Feed