Last week at the eMetrics Marketing Optimization Summit in Washington D.C. there was a big buzz around the new Google Analytics features. But really, Google might win a prize for biggest industry shakedown (close to Adobe purchase of Omniture), but AT Internet would be a good contender for innovation in the field of web analytics. The France headquartered company has been pushing the web analytics envelope for a long time. Very strong in Europe, AT Internet was an early adopter of the freemium model with the Xiti solution launched in 1996!
Here comes NX!The latest release, dubbed AT Internet Digital WorkspaceNX, has nothing to envy to the leading players in the industry. Here's a summary of the new features:
Dashboard:
Multiple dashboards
Flexible dashboard layouts
Cool dashboard widget: monthly objectives
Advanced visualization:
Multi-metric and multi-time period diagrams
Multi-metric lines & bars graphs
Heatmaps (not merely click maps)
Radars graphs
Filtering:
Slice & dice from any element using a contextual menu available for each item in a table