The Internet has changed the scale at which we can observe and participate in activities that express or pay off our own human nature - that of being social. As technologies get cheaper and more ubiquitous, more people can join in, independently of social status, geography, age, etc. Before the Internet, businesses were the center of our active social lives - especially in the last ten years, and for most, not all, of us.

Businesses replaced the local community as the center of our attention - and time spent - but often only for that. Businesses, as represented by companies, have become the most efficient possible without the injection or re-insertion of the human voice in them. Many business have done such a good job of exploiting the resources at their disposal - human or otherwise - that they have, in fact, become useless.

According to Umair Haque, socially useless business is the status quo — and the status quo says:
"You don't matter. Our bottom line is the only thing that matters." The construct of business, the very fabric of value in the context of b