socialmedian: Ten Rules for Blogger Outreach Because I’m doing a blogger

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Ten Rules for Blogger Outreach Because I’m doing a blogger

Source: e.politics: online advocacy tools & tactics

Oct 29, 2009

Summary

Ten Rules for Blogger Outreach

Because I’m doing a blogger relations training on Friday, and because everyone loves a good Ten Rules piece, let’s do…

Ten Rules for Blogger Outreach
1. Know Your Targets

How do you know whom to pitch if you’re not following the right folks in the first place? Before you reach out, get to know who’s writing about your field, and if possible get to know the kinds of topics each author seems particularly fired up about. Even on big sites such as Huffington Post or Daily Kos, different authors tend to cover their own favorite topics, and if you don’t know who writes about what, it’s very hard to…

2. Target Your Pitches

On a basic level, you’re not likely to have too much luck pitching sports stories to a political blogger and vice versa. Following Rule #1 helps, but also keep in mind that pitches tend to work best when they’re customized in some way. Figure out how you can relate your pitch to a topic dear to a blogger’s heart, and make that connection explicit in your pitch message. It never hurts to reference something they’ve w

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