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5 Basic Tips for Video SEO

Source: Online Marketing Blog

Oct 29, 2009

Summary

If you’re attempting to improve search rankings for your web pages, these days it’s no longer an option not to optimize digital assets. With search engines incorporating video, images and news into standard search results, marketers have the opportunity to achieve increased visibility by implementing video SEO principles.

These 5 basic tips for video SEO are a good starting point for marketers looking to improve the “searchability” of their videos.

1. Optimize with keywords.

Just like any type of text-based content, video SEO involves optimizing with target relevant keywords — both for search engines and for user experience. Use keywords in:

File name

Title

Tags

Link text

Beyond that, include a paragraph of optimized text that provides a brief description of the video. Again, the benefits are twofold: You’ll improve the user experience and your search rankings.

2. Distribute videos on video-sharing sites.

In addition to posting videos on your own site, video-sharing sites are effective tools for gaining visibility and additional links. Remember these few poi

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