Hey everyone -

Today we’re excited to launch a brand new Digg store. Over the past year, we’ve gotten a ton of requests for specialty products, including items for kids and pets, not to mention additional styles of Digg-branded apparel. We’ve heard you loud and clear, so we designed the store around your ideas. In fact, we’re not just launching one new Digg store, but two. Here’s what you’ll find:

The main Digg Shop will always carry your favorites; signature Digg logo tees, hoodies, and the like. We’ve kept the quality high and the costs low, offering American Apparel and other well-known brands in a variety of sizes, styles and colors. We’ve added a few new products, including one of the most-requested items, a fitted ball cap. The design of the store lets us more easily swap out and add new items, so keep an eye on it as we’ll be regularly adding new merchandise.

Yet if you want to express your Digg pride and put a unique spin on it, we’re also launching a Custom Shop. This lets you evoke your inner designer and choose from hundreds of products to customize