socialmedian: Online communities help build customer loyalty

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Online communities help build customer loyalty

Source: VentureBeat

Oct 29, 2009

Summary

Editor’s note: This post is sponsored by PartnerUp and written by Megan Dorn.

In this day of increasing customer acquisition costs and depleting marketing funds, it feels more prudent than ever for businesses to find new ways to hold on tight to the small business customers they have and turn them into true fans. It’s a well-known adage that happy customers are loyal customers. But with tightened budgets, how do companies go about keeping these small businesses (with tightened budgets of their own) happy?

While there are many ways to drive customer loyalty, listening to your customers is perhaps the most important. It’s the foundation on which companies should base interactions with their customers. By listening to them, you’ll be able to better understand their real needs and wants, and you’ll see where your own strengths and weaknesses are. Listening can also lead to meaningful conversations between you and your customers, which deepens relationships.

Online communities are one of the most efficient ways to listen to your customers. When your company hosts an

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