Picture this. You’re in a fancy night club, one of the best in Vegas. You’re drinking free beer and watching 50 or 100 people party to heavy beats and exotic dance tunes. You should be enjoying the mood . . . maybe even letting a dance sneak out every now and then.

But instead, you’re off in the corner talking business. Not just any business either. You’re talking about the business of blogging.

I know . . . pretty lame right?

But hold that thought, because although on the surface it seems like you’re missing the point of the “nightclub experience,” the truth is that you are working feverishly to solve a problem that plagues the blogging world.

It might not be life or death, but the fact that most bloggers don’t see it is cause for great concern. So what’s the problem?

I was at the Bank in the Bellagio hotel earlier this month, talking with my pal Rich Lazzara, and we started talking about something we noticed during the first two days of the Blogworld Expo.

Rich mentioned to me that bloggers were crappy business people (th