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Amazon Speeds Checkout with New PayPhrase Technology

Source: ReadWriteWeb

Oct 29, 2009

Summary

Online retailer Amazon.com has just announced a new checkout system called "PayPhrase" which speeds up the process of making online purchases by allowing shoppers to enter a unique phrase and 4-digit PIN number to complete their transaction. Both the phrase and PIN are created in advance and are linked to a shipping address and preferred method of payment. After the initial set up, PayPhrase users are no longer required to sign in or fill out credit card information when shopping online.

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Why PayPhrase Beats 1-Click

Amazon already has a similar speedy checkout system known as "1-Click." When activated, customers can associate payment methods with a frequently used shipping address, such as a home address, to quickly complete purchases without having to fill out their name, address, and credit card details.

Although not designed to replace 1-Click, the new PayPhrase system is even easier to use and more flexible. Using this system, shoppers don't have to be signed in to the site with an Amazon account as is necessary with 1-Click. That saves an extra step

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