socialmedian: A Study of Social Media Addiction from Retrevo

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A Study of Social Media Addiction from Retrevo

Source: Portals and KM

Oct 29, 2009

Summary

On this blog I have asked if social media is like taking a nap,
going to the water cooler, or going out for a smoke? Here is a study from Retrevo that asks a different question:
Is Social Media the New Cigarette? It other words, it looked at social media
addiction and found a lot. Retrevo's "Gadgetology Report" is an
ongoing study of people and electronics from consumer electronics shopping
site. The data came from a study of online individuals conducted by an
independent panel. The sample size was 771 distributed across gender, age,
income and location in the United States. So the results reflect active online
users.

It found that their sample used social media in the car (over 35 – 9%,
under 35 – 40%), at work (over 35 – 29%, under 35 - 64%), on vacation (over 35 – 41%, under 35 - 65%), on a date (over 35-
9%, under 35 - 34%), and after sex
(over 35 - 8%, under 35 -
36%). This raises several issues.
For example, I wonder how many of the at work users are doing at the companies
that ban social media at work? How
many of the drivers are violating laws against

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