SES Chicago is a little over a month away and will feature a very well respected online marketing veteran, Rand Fishkin. Rand is the CEO of SEO Moz and is a regular speaker in the international conference circuit. Earlier this week I caught up with Rand to get his insight on his sessions at Search Engine Strategies Chicago, read our chat below:

[Manoj]: Tell our audience a little bit about the sessions you'll be participating in at SES Chicago and why attendees should drop by.

[Rand Fishkin]: I'll be involved in two sessions - PPC or SEO? The Ultimate Search Marketing Battle and Black Hat, White Hat: Does it Really Matter Anymore?

I think both of these touch on relatively sensitive issues in the field of search marketing and the exchanges will contain a lot of substance and style between the panelists. The value of the debate should come in the form of the data presented and the arguments employed. I suspect that many practitioners face these same challenges in their day-to-day roles with clients and internal management, and can find a handful of good takeaways