socialmedian: The Stubborn Mule-Like Tendencies of Reactionary Thinking

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The Stubborn Mule-Like Tendencies of Reactionary Thinking

Submitted by Awolk from blog

Oct 29, 2009

Summary

Three random events transpired recently. Each fairly innocuous, in and of itself, but together they served to remind me how much the world hasn’t changed once you leave our particular neck of the woods. (Or the internet, as the case may be.)

The first epiphany happened during a session with a client, when I was trying to explain why flash sites had fallen out of favor. I decided to use that old standby LeoBurnett.com as an example of the sort of flashturbation and “ha-ha you can’t figure out what to do next” interface that was once held out as the gold standard. And in that ten-second interval before the page loaded, I found myself thinking that surely they must have updated the site, that someone would have realized how out of touch it made them look.

But then the screen filled up and there it was, in all its spinning, black penciled glory. When you moved the mouse, the pencil drew little lines and it was 2004 all over again.

In our world we know that this is just bad UX, that agency sites like those maintained by Big Spaceship, Barbarian Group, Mullen, even Bo ...Read the full article

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