Do you know who Matt Goss is? If you're an American, there's a good chance that you don't. Still, in some places, like his British homeland, he is a star. He's sold 16 million records with his group Bros, which also featured his twin brother Luke. He's been making records for about 20 years.
Goss will probably be the first to tell you that he's not a superstar in the U.S. It says right on his official site that he comes to America an "unknown." But he is hoping to change that. He's already been headlining shows at Palms in Vegas.
Goss is using social media to help build his career in the United States. He uses Twitter specifically to reach out to fans. He says he likes the immediacy of it. He likes that you can say something and get 100 responses back in 15 minutes. He likes that he can connect with his fans and get so many different perspectives. He'll ask people about a song or a video, and what they would change about it. He clearly aims to be a crowd pleaser - the perfect type for Vegas.