socialmedian: The future of SEO; search geeks speak!

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Source: David Harry - Trail of the Fire Horse

Oct 28, 2009

Summary

SEOs say personalization is the one to watch

If recent indications are anything, then personalization is still the one to watch heading into 2010. In a recent poll in the Dojo, (public) more than 40% of the respondents believed that it will have the greatest impact on the (near) future of SEO.

It broke down like this;

Which do you feel will have the greatest impact on the future of SEO?

Personalization – 42.3%
Geo-Local – 20.6%
Social Search – 14.4%
Better Link Analysis – 10.3%
Mobile – 6.2%
Vertical Search – 4.1%
Other (not on list) – 2.1%
Maps – 0%

(poll results here)

Considering the poll is a week old, they just might have been onto something with the recent launch of Google Social Search (in Labs) which is most certainly a new level of personalization. We put that with other explicit signal gathering, there is a strong interest in behavioural data.

Beyond that, social search itself comes in at #3. At the number 2 position is another area that is ever increasing; Geo/Local. It has become more and more common to end up

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