socialmedian: CNN NewsPulse and the future of content

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Submitted by Erock from blog

Oct 28, 2009

Summary

CNN relaunched this week with a complete redesign.

Along with having some smart advertising introduce the new layout, integrated well with the IAB standard units, they highlighted another section at the top of their navigation: CNN NewsPulse

This dashboard approach combines a few items you have probably seen elsewhere on content sites. You have probably seen “most emailed”, “most read”, or “hottest” articles from an internal system or a company like Surphace powering a module – but this is first time I have seen this done in front of a large audience. Sites like BuzzFeed are a great example of these engines at work. Putting hot content in front of people and promoting things that do well and letting the audience know when things go viral.

CNN however has created a popularity index which is some combination of activity happening around each article.

These types of data driven decisions are what makes content that is good rise to the top. Influences such as web video plays, twitter links, passed links, emailed stories, etc… should all lead to more data abou

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