In this post I want to present some visuals on how I’ve expanded one of my blogs and diversified its income streams.

• How do I expand upon my blog and add different elements to my site?


• How do I move beyond the basics of making money with AdSense on my blog?

I’m asked these two questions a lot and in this post I want to share, with some visuals, how I do it on one of my own sites.

While at Blog World Expo last week I was asked to present to a small group private group on how I make money blogging. As part of the presentation I put together some basic graphics that attempted to visualise how Digital Photography School works and with the permission of the clients I presented to I’d like to share them here.

Lets start with a basic rundown of what the site is made up of – or at least where I’m interacting both on and off the site:

The site started as a simple blog. In time I added a forum area and a newsletter. The forum added a more communal element to the site while the newsletter both gave a secondary connecting point with readers, drives significant traffic acro