When I deliver presentations on how to leverage LinkedIn to source candidates, I have the opportunity to get a sense of what most people seem to know about using LinkedIn.  Recently I have been making it a point to ask how people tend to sort their search results when searching LinkedIn, and the overwhelming majority leave their results sorting at the default value, which is “relevance.”

I find this especially interesting, because most people do not seem to realize that when you sort your search results by “relevance” on LinkedIn, you are not getting results based solely on the search terms entered – you are getting results ordered by a combination of factors – including your “social graph.” 

LinkedIn’s definition of “relevance” is decidedly different than practically every other searchable source of potential candidates – Monster, Google, Applicant Tracking Systems, Twitter, etc. – and what LinkedIn *thinks* is relevant to you may actually not be based on what you are specifically looking for.

First, it is important to get to the heart