Disclosure: Postrank is a sponsor of Social Media Explorer which pays to advertise in the right hand side bar space. I have written extensively about them before they became a sponsor and will continue to do so because they offer a service relevant to you. Their advertising here does not effect my editorial comments or recommendations about them (I’m free to criticize), but it’s safe to say I dig Postrank. Fair?

If you’re in charge of reporting how successful your website is and you’re still relying solely on Google Analytics, WebTrends or some other such tool, you’re under-reporting your success. I’ve offered up some explanation of this before, explaining that the new metric for Internet marketers is not how many people see your website, but how many see your content.

We now operate in a world of really simple syndication or RSS. Your site may have RSS feeds but it doesn’t have to in order to be syndicated. Using services like FeedYes you can effectively scrape new content off any website and create an RSS feed. I could be reading your content in my feed reade