Listen, it doesn’t matter if your company plans on getting actively involved in social media or if you’re just gonna sit on the sidelines. It doesn’t matter whether you have employees specifically tasked with engaging and listening or if you prefer to stick your head in the sand. It doesn’t matter if you love social media or whether you choose to ban it from the office entirely. You still need to train your employees and staff on how to use it responsibly.
Because if you don’t teach them, someone else will. And you may not like what they’re instilling in your offspring. It’s time for you to sit down with employees and have “the talk”, social media style. It’s natural. There’s no need to be embarrassed.
The social media talk is really just about safety. You wouldn’t allow your 19 year old daughter to go off to college without talking to her about sex, drugs and the various frat boys she’s going to meet. So why are you giving your social communications staff member the rope to hang himself (and your company) with? Educate your staff before they become the n