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Last.TV: Last.fm to Produce Music Television Programming

Source: Mashable!

Oct 27, 2009

Summary

Earlier this month, Last.fm launched its own HD radio stations in four different cities. Now, the CBS-owned company’s plan to expand beyond online music programming includes video too.

According to Music Week, the company will launch Last.TV to online and offline airwaves starting in January and will initially include content from music festivals in Europe, “either through building bespoke events or partnering with existing festivals.”

Of course, it seems like music-oriented programming is a logical next step given the network affiliation, and we certainly think that there’s more room for music-oriented television — especially with MTV focusing on reality-show content. Last.fm is certainly poised to pull in big acts and appeal to younger audiences already using the online service, but it will be interesting to see how this actually comes together.

Would you watch Last.TV online or on your television set? Let us know what you think about the news and what it would take for you to tune into Last.fm branded content from CBS.

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