socialmedian: How To Promote Your Virtual Event On Twitter

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How To Promote Your Virtual Event On Twitter

Submitted by Digiphile from Google Reader

Oct 27, 2009

Summary

With a rapidly growing and highly engaged user base, Twitter can be a great vehicle for driving registrations and attendance to your next virtual event. Here’s a step-by-step guide on how to get that done:

Find your target audience on Twitter – first, of course, you need to define the target audience of your virtual event. Once you do, go seek them out on Twitter – you don’t need to engage with them on Twitter just yet, but you can start following them – and identify the “places” where they tend to congregate (e.g. read their tweets, click through on links they’re sharing, read their blogs, attend chats they participate in, etc.). You may find that by following folks, they’ll follow you back – and, may engage with you on their own. Next, leverage Twitter’s search capabilities – search on key terms associated with your virtual event and observe who’s tweeting about them. Sign up for a service like tweetbeep and you’ll receive daily email alerts with all tweets about your selected terms. Start following the folks who seem to know what they’re talking about

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