socialmedian: Hey, Brands On Twitter: What Happens To Their Work Account When Your Star Employee Quits?

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Hey, Brands On Twitter: What Happens To Their Work Account When Your Star Employee Quits?

Submitted by Louisgray from Google Reader

Oct 27, 2009

Summary

You’re a huge, global brand, and you’re on Twitter. You have lots of support employees on the network, and sensibly you’ve each allocated them a @name_company or @company_name username (i.e., ASOS_james). You have a unit working under your name, and they’re doing good things.

One of your employees becomes the real star of the team, and gets tens of thousands of followers over many months, offering fantastic support and just enough personality to be a hit. He starts getting a lot of attention.

The one day, suddenly, he quits.

What now?

Some things to consider:

Do you allow him to announce in his (current) Twitter account that he’s moving to another company, even if it’s a rival?

Do you let another employee take over the account? And do you do this on the sly, or do you make it public knowledge?

Do you rename the account, allocating it to another employee? What about those 50,000 followers – how are they going to react knowing their superstar is no longer in charge?

Do you let the person running the account rename it, and take it over, doing with it

...Read the full article

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