Stephen Dubner and Steven Levitt's SuperFreakonomics has certainly gotten a lot of people worked up. The point of contention is a chapter about global warming which makes the case that Al Gore and others are getting us way too worked up about the climate problem because the only way to solve it is to convince people to "put aside their self interest and do the right thing even if it's personally costly."

The authors go on to explain their solution — geoengineering — which purportedly isn't going to require us to cut back on our energy use or rethink the way we do business. But what they have completely failed to address — and what the (ahem) lively discussions on the topic have missed as well — is what the benefits of tackling climate change might be, instead of just the costs.

The authors have missed a major economic issue: the process of shifting our economy to a low-carbon one has enormous upsides completely aside from the benefits to climate balance.

I'm not going to try and take apart their arguments or judge the soundness of their climate science as a wh