socialmedian: HOW TO: Measure Social Media ROI

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HOW TO: Measure Social Media ROI

Source: Mashable!

Oct 27, 2009

Summary

Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start.

Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. This guide is designed to help you track down those pieces and determine the ROI you’re getting on social media.

ROI Reality Check

Oliver Blanchard’s Social Media ROI Presentation is a witty, fun introduction to ROI in terms of social media. If you’re confused about what ROI is (or rather, how it is measured), in the

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