socialmedian: Flock Releases Spanish Language Web Browser

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Flock Releases Spanish Language Web Browser

Source: ReadWriteWeb

Oct 27, 2009

Summary

Flock, the "social web browser" built on top of Mozilla's Firefox, has remained somewhat of a niche product despite its integrations with the most popular social networking sites on the web. Although its features should have made it a top product in our Facebook and Twitter-obsessed age, it has clearly remained on the sidelines of the web browser market.

Today, Flock is trying a new strategy. The company plans to extend itself beyond the "social" niche by trying to find a home in an entirely different one: the Hispanic web. To tap into this new audience, Flock is releasing a Spanish-language web browser in partnership with Univision Interactive Media, the top Spanish-language media company in the U.S.

Sponsor

Flock's Univision-Branded Browser

According to Flock's VP of Business Development and Market, Dan Burkhart, there are now more than 22 million Hispanics online and the market's growth will continue to outpace that of the English-speaking web for the foreseeable future. Although social networking sites have released Spanish-language versions - for example,

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