I noticed some months ago that SEOmoz was having more and more web analytics/conversion rate related post, so I decided to give it a shot and talk about segmenting your traffic data in order to have a better understanding of your traffic. For this post I only use the Advanced Segments Tool from Google Analytics.
Segmenting by location:
I used to work for a website who was selling services to UK people exclusively. When I started there they were driving exclusively organic traffic, and the overall landing page conversion rate was as good as expected. So I started to segment the data by location and checked UK conversion rate against overall conversion rate:
That was quite insightful. Look at the difference in conversion rate:
In fact the conversion rate of our target country was more than decent, and the reason our overall conversion rate seemed low was due to the mass traffic coming from other location (in this case coming from US). Unfortunately, we had nothing to offer them L. The solution was to drive more UK traffic and sort some S
