socialmedian: Facebook tinkering with big changes that may weaken app virality

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Facebook tinkering with big changes that may weaken app virality

Source: VentureBeat

Oct 27, 2009

Summary

Facebook is having one-on-one meetings with some of its larger developers detailing a series of changes that could significantly affect the way applications are spread through the social network. They may go through some of the proposals at this Wednesday’s Facebook Developer Garage in Palo Alto.

From what we hear, Facebook is reshuffling all the traditional channels like notifications and requests that developers use to reach new users, and tucking them away in harder-to-reach parts of the Web site. The idea is to give users more control over the information they see on their homepage. Before, if a person signed up for a new game or reached a new level, the app would send out an update to all their friends’ news feeds right on their homepages. The problem was that the activity stream could get overwhelmed with updates that weren’t all that important to other people.

So Facebook’s trying to clean that up a bit. In effect, these changes could also make outside companies more dependent on paid promotion like advertising to acquire new users, giving Facebook a lar

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