socialmedian: 7 Habits of Highly Effective Employment Brands: How Leading Companies Recruit and Retain Great Employees

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7 Habits of Highly Effective Employment Brands: How Leading Companies Recruit and Retain Great Employees

Source: HRM Today Featured Posts

Oct 23, 2009

Summary

What makes an organization a “best place to work?” Check out these common practices of companies that are frequently recognized among job seekers, consumers, industry analysts and – not least of all – their own employees for being great places to work.

They’re not afraid to relinquish a little control. Despite reports that over half of employers still ban social networking at work, companies who’ve embraced it have found tremendous reward in enabling employees to use social media. Zappos was one of the first companies to embrace social media, giving employees the freedom to use Twitter. The strategy has worked well for the online shoe retailer: By enabling employees to talk freely about their jobs, new products, or other interesting aspects of company life, they’ve effectively made their employees into brand advocates, and created buzz about being a great place to work. More recently, Whole Foods has taken a similar approach to social media, believing that letting individual employees’ personalities shine through is essential to for social media to work well

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