socialmedian: NPR Taps Former Microsoft, DoubleClick Exec To Head Sponsorship Arm

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NPR Taps Former Microsoft, DoubleClick Exec To Head Sponsorship Arm

Source: paidContent.org

Oct 26, 2009

Summary

Stephen Moss has been named president and CEO of National Public Media, the national corporate sponsorship firm for NPR, PBS and Boston public broadcasting affiliate WGBH. He succeeds Robert Williams, who founded NPM’s predecessor company National Public Broadcasting, and served as NPM’s CEO since 2007. Moss joins NPM from online publishing service Evri, where he served as VP of business development. In 2003, Moss spent two years as VP of sales at Microsoft (NSDQ: MSFT), working on MSN. He then moved over to Bill Gates-owned Corbis. Around 2001, Moss served as CEO of DoubleClick Media in China.

While NPR CEO Vivian Schiller recently told a panel debating online pay walls that network’s pledge drive brought in $300 million in donations and that the company is committed to keeping access to its digital offerings as wide as possible. Aside from beneficence of its listeners, the company will have to rely more heavily on sponsorships in order to maintain that promise.