socialmedian: Google Social Search Goes Live

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Google Social Search Goes Live

Source: Mashable!

Oct 26, 2009

Summary

Last week launched the social revolution for search. Microsoft’s Bing fired the first shot by announcing search deals with Twitter and Facebook and, at the Web 2.0 Summit, launching its Twitter integration. Google fired back almost immediately though, completing its own deal with Twitter and, perhaps more importantly, announcing a new feature: Social Search.

Social search, demoed at the Web 2.0 Summit by Google’s VP of Search Marissa Mayer, combines results from your friend’s blogs, Flickr, Twitter, FriendFeed, and a wide variety of other social media sites (so long as your friends have connected their social accounts to their Google profiles) with Google’s regular search results. The feature will go live this afternoon, and can be found within Google Labs.

The experimental feature, once activated, will display relevant search results from your social circle at the bottom of the search results page. This could be travel photos from your friends, a recent blog post, a set of status updates, or other information Google pulls.