socialmedian: GetGlue.com: Distributed Networking & Recommendations Made Simple & Fun

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GetGlue.com: Distributed Networking & Recommendations Made Simple & Fun

Source: ReadWriteWeb

Oct 26, 2009

Summary

Once just a browser add-on that allowed users to surf smarter across several verticals, AdaptiveBlue's Glue is now a site-centric product that acts as both a hub and a spoke of the social web.

Glue's synaptic web-esque technology is based on a user's browsing across common sites such as Amazon, Wikipedia, and YouTube, and those visits and any interactions (comments, "likes," etc.) feeding back to automatically create a taste profile and a web of affinity with other users and recommendations of other items or content across about a dozen verticals, including music, books, and movies. So, can this be done without violating users' privacy or - worse yet - frustrating and boring them into attrition?

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AdaptiveBlue VP Fraser Kelton thinks both aims can be accomplished. In a phone interview this morning, he shared that Glue has a three-tiered set of privacy controls to ensure that items are shared only when a user wants them to be. As the privacy/permissions inverse of Facebook Beacon, an ill-fated system for socially powered product recommendation, the Glue sys

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