socialmedian: Social media needs fewer rockstars, and more rockstar ideas

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Social media needs fewer rockstars, and more rockstar ideas

Submitted by Robdiana from Google Reader

Oct 26, 2009

Summary

Last week at the Marketing Profs Digital Marketing Mixer, I was struck at how many amazingly deep and brilliant conversations I had with so many people. Well this is to be expected, you might say, when you spend a few days in the company of such social media smarties as Ann Handley, Beth Harte, David Armano, Jay Baer and Amber Naslund.

But here's the thing; most of those great conversations didn't happen with these people. In fact, they were with people that most of you probably haven't heard of. Heck I hadn't heard of many of them till I was introduced to them at the event.

And that's been gnawing at me for days. To be fair, this isn't unique to the Mixer, I noticed the same thing a couple of months ago at Social South, meeting and talking with people that have a 'low profile' in the social media space, yet being blown away by how smart they were. I kept asking myself 'why have I not heard of this person before now?'

I think/fear that the answer lies in how we determine the value of ideas in the social media space. I'm afraid that too many people are dete ...Read the full article

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