socialmedian: Thoughts On The Influencer Audience

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Source: The Future Buzz

Oct 26, 2009

Summary

Catering to those with an interest in a specific niche is important, but this alone is not a guaranteed recipe for success. The other necessary ingredient is to cater to the influencer audience within that niche. It’s simple, effective and not a novel strategy. Although this concept seems rather basic to marketing, most either try to do this and fail or don’t consider it altogether.

Reaching influencers has been such a core element to so many of my successful campaigns over the years, I want to share both why this is important and how to be successful in doing so.

Why catering to the influencer audience is vital

Simply put: when influencers take an interest in you, it matters. Those with influence within any vertical or network or even those with horizontal influence are those who will have real power to help your ideas, content or products spread. Buzz is a vital element of digital PR, and those with influence are a gateway to buzz.

As numbers of those participating in social media grow, those who matter will have their influence reinforced. And as digit

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