socialmedian: Survey: Online Video Up to 27% of Internet Traffic

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Survey: Online Video Up to 27% of Internet Traffic

Source: NewTeeVee

Oct 26, 2009

Summary

Streaming video and audio from the likes of YouTube and Hulu now account for roughly 27 percent of the global Internet traffic, according to a new study from network management company Sandvine (hat tip to Multichannel News), which surveyed the top 20 ISPs worldwide. This stat is up from 13 percent in 2008.

The window for peak Internet usage, when most everyone is using their connection at the same time, condensed to 7 – 10 p.m. this year, a more primetime version of last year’s 6 – 11 p.m. peak period.

While the overall video numbers are up, Sandvine reports that P2P usage is down to 20 percent of total internet traffic, from 32 percent in 2008. Sandvine said that the amount of P2P usage is growing on an absolute basis, but VOD applications are growing faster. Sandvine looked at the bits-per-second, per protocol, along with how many active hosts per protocol on the network.

This dip in P2P echoes other recent reports from Cisco and Arbor Networks that shows use of peer-to-peer file-sharing as a percentage of broadband usage is on the decline. In June of last ye

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